The Podcast Recap - 11.5
- zdgreene2013
- Nov 4, 2021
- 1 min read
This week on #ThePodcastRecap:
In enterprise sales, you can’t save the quarter with last-minute prospecting...you need to have already built relationships with your potential customers. Michelle Sidwell, SVP of Enterprise at Salesloft, shares how she ensures that her team is aligned and invested in customer relationships on the Go-to-Market Excellence [Podcast].
Multi-touch attribution gets a lot of attention from marketing teams, but how much of it is necessary? On the The Data Room [Podcast], scaleMatters CEO Scott Stouffer breaks down some issues with this approach, and introduces the concept of multi-cycle attribution.
Since I've announced my move to Sales Enablement, it only feels right to highlight the recent episode of the Sales Enablement Innovation podcast from the Sales Enablement Collective! Korbyt's VP of Global Sales Enablement, Nicholas Gregory spent some time discussing how his experience has taught him to "Go Global, and Think Local", along with the cross-functionality of sales enablement.
Ruth Zive, the SVP of Marketing at Ada, dropped by The First 100 Days podcast from UserGems 💎 and shared her insights on how she guided Ada from a series A to a series C in just three years, and how constant experimentation and data-backed decision making were keys to their success.
Last but never least, 30 Minutes to President's Club comes in with a hot episode featuring Zach Farber, an Account Executive at Salesforce, discussing how you can work with your Sales Engineer to run more effective discoveries and demos.
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